Sales & marketing for founder-led businesses
The founder is the ceiling.
Until they aren't.
Pith builds the sales and marketing foundation the founder never had time to build.
A real client moment
The rep closed a deal the founder knew nothing about.
The founder of a property investment firm was interstate the last week of the month. His newest sales rep had sourced a prospect he had never spoken to, taken them through the full process, and closed the deal independently. He found out via text.
The process that produced that: pipeline stages documented in the CRM, qualification criteria the rep could follow without asking, a playbook that didn't depend on the founder's memory of how the last deal worked. In a professional services business of 10 or 15 people, that's what makes results consistent across the weeks the founder is in the room and the weeks they're not.
What Pith builds
What exists when Pith is done.
Pith covers four areas: Sales & Revenue Operations, Marketing & Positioning, Web & Digital Presence, and Systems & Operations. Each produces something the team can run, a documented sales process, a clear market position, a website built to convert, workflows the team owns without the founder's sign-off.
Pith builds it, implements it, and stays until the team can run it.
The engagement
How an engagement runs.
Retainer-based, not day-rate. The first 60 to 90 days go deepest, understanding the business and building the plan together. After that, a steady rhythm: regular working sessions, on-demand support, specialists brought in only where they add leverage. Anchored to outcomes, not a fixed list of tasks.
One plan, one relationship, one point of accountability. We stay in the room until the team runs it without us.
Client examples
Three businesses. One pattern changed.
“Working with Pith has proven to be our wisest decision yet. A new website, CRM, sales funnels, refined processes — and systems built to evolve as we grow. Pith has positioned us to be a strong, successful business for many years to come.”
“Farai helped us get clear on our messaging and sharpen our focus. His practical approach to team building and revenue growth has made a real difference — we're more efficient, better positioned, and ready for the next phase.”
“Our partnership with Pith has been invaluable. From streamlining our sales process to refining our positioning and building systems that actually scale — they've given us the confidence to grow and the foundation to sustain it.”
Client examples
We show you what we built. You ask what you want.
The first ten minutes: Pith walks through a real client example, covering how the process works, what's in the CRM, and how it runs day to day.
The next ten minutes: yours. Ask what you want to know about your business, your situation, or what you've just seen.
Twenty-five minutes total. Book a time below.